Can make content relevant
In many places –
To get it more exposure –
Whether deserving or not
Copyright by Minh Tan on listed dated of completion.
Notes to this poem…
I’m referring to people who hashtag their posts with places that have nothing to do with their posts, just to get it to show up to people looking through content supposedly associated with that place.
I’m referring to people that include me.
I learned to do this from an Uber advertising strategy on Instagram. They just post their logo and geo hashtag it like every few hours! That way, looking through content from a place like Halifax, you always get a smattering of Uber logos!
I HATE THEM FOR IT and it will be enough for me never to use their services, not that I think they have a worthy concept going the way they treat their providers as contractors, not employees.
However, I hate Uber for that ad strategy because there’s no real content to it. It’s just the same old thing over and over, wasting my time and scrolling energy. If they at least put something different on, I wouldn’t hate them half as much. But I see the strategy’s impact potential so I incorporated it into my own Instagram postings. I only choose a few big cities to geo hashtag, though, not some long list. In those big cities, my content would be so insignificant that it would really have no impact among the millions of posts. Only a few people would catch it here and there. What Uber does, on the other hand, is definitely noticeable and annoying, so I’m hardly a hypocrite for emulating something I hate here. 🙂